Seafood Direct Marketing Manual, 6th Edition
Point of Contact
Jenna Keeton, keetonj@uw.edu
Description
The goal of the sixth edition of the Seafood Direct Marketing Manual, formerly known as the Fishermen’s Direct Marketing Manual, is to help seafood harvesters think through the issues involved in selling their catch through a non-traditional distribution system—a practice commonly called direct marketing or alternative marketing.
Since its first edition in 2003, more than 5,000 copies of this manual have been purchased or downloaded. The newest edition continues the practice of fielding user suggestions, with the editors inviting new contributors and continuing to incorporate insights from working direct marketers. The sixth edition expands its scope to include new material on social media marketing and sales, packaging and shipping logistics, accounting, and quality handling. While in the past this manual was directed toward fishermen, much of the content is also applicable for seafood marketing by mariculture operators.